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You filled out a questionnaire, fed it into the machine, and almost instantly received a card with the name and address of a like-minded participant in some far-flung locale—your ideal match. He called up his friend Robert Ross, a programmer at I. M., and they began considering ways to adapt this approach to find matches closer to home. “This loser happens to be a talented fashion illustrator for one of New York’s largest advertising agencies.They’d heard about some students at Harvard who’d come up with a program called Operation Match, which used a computer to find dates for people. She makes Quiche Lorraine, plays chess, and like me she loves to ski. ”One day, a woman named Patricia Lahrmer, from 1010 WINS, a local radio station, came to to do an interview.It features 24 hours of battery life and claims to be a 'mini-disco on the move'. In the fall of 1964, on a visit to the World’s Fair, in Queens, Lewis Altfest, a twenty-five-year-old accountant, came upon an open-air display called the Parker Pen Pavilion, where a giant computer clicked and whirred at the job of selecting foreign pen pals for curious pavilion visitors. Within a year, more than five thousand subscribers had signed on. It would invite dozens of matched couples to singles parties, knowing that people might be more comfortable in a group setting. They wound up in the pages of the New York subscriber.The things is, there are much, much bigger social forces at work in this country that could explain Jacob's love life than the irresistible charms of a well-curated profile.

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I have a great business model, and I don’t know if hamburgers are going to sell.” And then there’s the sexism; for every whirlwind helicopter date that mimics what falling in love “feels like,” there’s a Juan Pablo Galavis slut-shaming Clare Crawley.He is also convinced that the constant temptations of online dating have kept him from settling down.And other than quotes from the executives of a few assorted matchmaking sites, whose insights boil down to admissions that their products aren't designed to foster long-term relationships, his story makes up the bulk of the piece.Rather, he introduces us to Jacob, the pseudonymous thirty-something schlub I alluded to above.Jacob is a dedicated Green Bay Packer's fan who is less than enthusiastic about the idea of a 40-hour workweek.